Brown rice is simple white rice with bran intact and is a good source of fiber. It has got strong nutty flavour with chewy texture, which ofcourse, is not that pleasing to our taste buds and one of the main reason for getting neglected. Happened to read some interesting facts about his great grain and could not resist buying a bag for my pantry. Tried the long grain cooked brown rice, little yuck…takes quite a long time to cook in a regular rice cooker.